Our Approach
Ethically Responsible
We source our products from reliable suppliers that we have worked with for over 25 years, that belong to the Responsible Jewellery Council, so we can guarantee we provide jewellery with highest possible ethical credentials that are sustainable, environmentally and socially responsible.
Crafted in Great Britain
We are very proud that every piece of jewellery we make for you is made here in Great Britain, in our impressive on site manufacturing facility in the jewellery quarter in Birmingham by our award-winning design and manufacturing team, ensuring our customers of guaranteed premium quality and craftmanship.
Our Collections
Our stunning wedding ring collection boasts popular classic styles alongside a beautiful range of diamond set wedding rings, vintage inspired designs and contemporary textured finishes that can be applied to most of our ring collections whether it is a 2.5mm wide ring or 6mm. All our collections are available in 9ct and 18ct gold, Platinum and Palladium.
Recycled Gold
We are always looking for ways to minimise our ecological footprint and we are delighted to say that our precious metal gold is completely refined and recycled. By recycling our gold, we are kinder to the environment and yet it is of the same high quality as new pieces of gold as it has been completely refined to remove all impurities.
Unique & Personal
Each and every ring that is created is completely unique and personal. You can keep it simple by just selecting the profile, precious metal, width and size of the ring you would like, or you can personalise it in many different ways by adding engraved text, your heartbeat, finger print, soundwave message or one of our many finishing touches – created by you, crafted by us.
Celebrate life's special moments
Weddings, Anniversaries, Parenthood, Engagements, Friendships, Graduations, Special birthdays or Personal gifts. You could capture your new baby’s heartbeat or figure print to engrave onto a ring. Your wedding day is the most memorable day of your life, capture a secret message with soundwaves and engrave it in your rings. There are so many ways to personalise and remember your life’s special moments.
Ethically sourced Diamonds
We can offer two kinds of diamonds. Mined diamonds and lab-grown diamonds. Our mined diamonds protect human rights because they are sourced from conflict-free partners who fully comply with the Kimberley Process, a process by which diamond producers work together to prohibit so-called conflict diamonds in the trade.
Our lab grown diamonds are created in a laboratory in the exact same process that a natural diamond undergoes underground through nature is reproduced in the laboratory.
A rough lab-grown diamond is grown from a small diamond seed. The diamond seed is placed in an environment that contains carbon and after applying tremendous pressure and very high temperatures, under highly controlled conditions, the small diamond seed begins to grow, molecule by molecule, layer by layer, emulating nature’s process. The result is a rough diamond which can be cut and polished for use in jewellery like any other naturally mined diamond. These diamonds are ethical, socially responsible and environmentally friendly.
We believe in great craftsmanship.
Our collections are manufactured at our state of the art facility in the UK. We are proud to offer both original and stylish designs, and our high levels of technical expertise and quality control systems, allow us to provide not only a distinctive catalogue of products but also genuine assurances coupled with practical guidance based upon actual experience. We are committed to remaining at the forefront of the jewellery industry by working closely with our suppliers who invest heavily in new technology, new processes and new techniques. We aim to provide customers with the highest quality products and unrivalled service.